International Business Development

Selling into Latin America

If your product or service is a viable option for the Latin American market, moving forward with a strategic plan to sell internationally is essential since selling in a foreign country poses unique challenges and questions. Here are some of the challenges and opportunities of developing your International Sales in Latin America.

  • Prospecting
  • Marketing Channels
  • Advertising Objectives
  • Business Verification
  • Marketing Materials Delivery
  • Business Presentations
  • Sales
  • B2B / B2C
  • Trade Shows
  • Marketing Material Translation
  • Marketing Essentials
  • Sales Training
  • Export – US Customs
  • Agencias Aduanales
  • Logistics
  • Negotiations / Credit

Some Facts

In Latin countries there is a much greater sense of responsibility to all generations of your family, and it will often come above everything else. This is why if you are selling to Latino consumers (on bigger decisions) don’t be surprised if an individual will not make a decision before getting the opinion of a parent, child, uncle, godparent, or even cousin.
Latin America is comprised of 33 countries and dependencies that are made up of over 600 million people who, besides speaking Spanish, also speak French, Portuguese, Creole or variants of these languages. Being able to communicate to Latinos in their native language is a big advantage when trying to sell to them, but as you can image there is no one single way to sell to them all.
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